I think the concept behind them is that some baitfish "light up" when under the stress of being chased by a predator. Therefore making Yo-Zuri's selling point that this somehow makes the baits ultra realisistc. I think it's a little bit of a gimmick similar to that of the live bait series or their pink floro. However, I did think they would be an interesting choice for either overcast conditions or in dirty water.
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"Fish are always where you catch them"
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